Craft Beer Hipsters Video Comedy

by Matt O'Brien on January 17, 2014

A funny video on the craft beer craze and the result of it when ordering at the bar. Think Starbucks meets wine snobs.

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What does your beer say about your personality? Market research company Mindset Media did an analysis of the kinds of personalities drawn to different beers.

Do you drink Budweiser, Bud Light, Corona or Blue Moon beer? Budweiser beer personality

Budweiser Drinkers Are:

  • sensible
  • grounded
  • practical
  • dislike authority
  • 42% more likely to drive a truck than the average American

Bud Light Beer personalityBud Light Drinkers:

  • have frat boy-like or frat girl-like personalities
  • are risk-takers
  • are 48% more likely to but a lottery ticket on a daily basis

Corona Drinkers Are:

  • busy
  • energetic
  • extremely extroverted

Beer personality Blue MoonBlue Moon Drinkers Are:

  • socially liberal
  • 105% more likely to drive a hybrid than the average American

Cheers!

Content credit: Workman Publishing Company

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You Gotta Fight for Your Right…

by Matt O'Brien on September 2, 2013

Carlsberg Brewing in Denmark has allowed employees to drink the fruits of their labors on the job, even while operating heavy equipment. Carlsberg tried to limit consumption to three pint-sized cups per day…and they revolted (strike). Employees argued workplace accidents were “nearly zero” and compromise resulted! Today, Carlsberg Brewery is one of the few breweries allowing drinking on the production floor.


Happy Labor Day!

Credits: Workman Publishing Company, Inc. – Beer of the Day Calendar

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Beer for Breakfast is an Age Old Tradition

by Matt O'Brien on April 29, 2013


Do you feel like a rebel when you have a breakfast beer? Well, you are in good company with distinguished patrons like George Washington and William Shakespeare who felt beer is a great way to start the day. Having a breakfast beer dates back to the Mesopotamians and has continued through the modern age. Pairing a beer with a breakfast is quite easy. For a bacon and eggs breakfast, consider trying a Rogue Chipotle Ale (Oregon) or a Founder’s Breakfast Stout (Michigan). You have a lot of great choices and remember that you are keeping an age old tradidtion going.

Some other beers that are just right for breakfast:
Imperial Java Stout, Santa Fe Brewing Company (New Mexico)
Oatmeal Stout, Breckenridge Brewery (Colorado)
Moa Breakfast, Moa Brewing Company (New Zealand)

Cheers!

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Do You Know All of These Types of Beer?

by Matt O'Brien on December 15, 2012

Everything you wanted to know about the very many varieties of beer but did not know how to ask.

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Beer Review for Phoenix Ale Brewery – Camelback IPA

by Matt O'Brien on April 19, 2012

The Phoenix Ale Brewery

Camelback India Pale Ale (IPA)

This is the first of The Phoeinx Ale Brewery’s ‘phresh brewed ales’ that I tasted and right away noticed their simple yet distinct logo with a familiar feel to another new microbrewery where I grew up, Lake Bluff Brewing Company. Do most city named breweries go for a simple logo to keep the focus on the city name + beer? As far as the Camelback IPA goes, it is really not a true IPA in taste as much as it is a strong ale. It doesn’t have that hoppy, bitter bite that I have grow to love and set as a basis for rating IPAs. Even though it is not a hoppy IPA, it is still a good beer and pretty tasty.

My first tasting of this beer was at The Great Arizona Beer Festival on tap. This testing was in the bottle and after a familiarity with the label beer and the label, I was happy to see a bomber size bottle of Camelback IPA at the Arizona Diamondbacks game. Nice work Phoenix Ale Brewery with your distribution success and leveraging a great AZ landmark and immortalizing it in a beer. It makes me feel good about drinking local beer!

Overall, Camelback IPA is like a pale ale with more kick yet wanted to to have smoother upfront taste and finish, like a scotch ale (think Kiltlifter by Four Peaks). At 6.1% alcohol, it feels closer to an IPA on the buzz-factor. If you venture to sample more beers by PHX Ale Brewery, give their Frenzy a try, an unfiltered Ale. It is a signature ‘unfiltered’ beer for them.

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Study Says Drinking Beer Makes Men Smarter

by Matt O'Brien on April 13, 2012

The question has to be asked, “What about women…do women get smarter drinking beer too?”

get smarter drinking beer menArticle by Corky Siemaszko (New York Daily News)

This is exactly what you want to hear being Friday if you plan on having some adult beverages this weekend. A study from the University of Illinois in Chicago has found that men that have drunk a few beers were better at solving brainteasers than sober counterparts. The researchers invented their own bar game to perform the study.

The game gave each of the 40 men three words and then told them to come up with a fourth word that fits the pattern. One example of the question that might’ve been asked in the game is being offered words such as blue, cottage, Swiss, and then coming up with cheese. In the study, half the players drank 2 pints of beer, and the other half got none.

The study found that those who had drunk the beer solved 40% more of the problems than their sober opponents. The men who drank beer finished the problems quicker than sober players as well with the typical drinker needing 12 seconds and the non-drinker needing 15.5 seconds. The results of the study are interesting because most people think beer slows thinking. Read the full article via NYDailyNews.

Looking for more Beer Tips?

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“The spontaneously hip beer, Pabst Blue Ribbon, is loved by all…pictured a group of duck hunters celebrating a successful outing with their favorite beer.”


On a July afternoon, Evan and Daren Metropoulos, the new owners of Pabst Brewing, showed up at the lounge on the 35th floor of the Mandarin Oriental in midtown Manhattan. They had come to discuss their plans for Pabst, which their father and co-owner, C. Dean Metropoulos, bought in May for about $250 million.

The Oriental does not serve Pabst Blue Ribbon, the company’s flagship brew, so the brothers ordered a lemonade and an iced tea. A hotel like the Mandarin may seem an unlikely meeting place for the owners of a beer that has long traded on its working-class image—the Lutz Tavern, a dive in Portland, Ore., is more like it, where 16-ounce tallboys go for $1.75. But the Metropoulos brothers were very much at home. They were passing through on their way to a wedding in Rhinebeck, N.Y., of an old friend from Martha’s Vineyard, Mass., where they have summered since they were boys.

Evan, 29, divides his time between Miami Beach, Los Angeles, and New York City. Daren, 27, lives in Los Angeles, in Hugh Hefner’s old residence, a 7,300-square-foot English manor house he recently bought for $18 million.

Evan, in a green polo shirt and gold necklace, has a generous build and gregarious manner. Ideas for the future of Pabst’s portfolio of brands spilled out of him in an entrepreneurial stream of consciousness. Daren, who occasionally interrupted, was in a navy blazer and button-down shirt. He is narrower, quieter, and cleaner shaven than his effusive brother. Evan had been thinking about Red White & Blue beer, one of the company’s roughly two dozen defunct brands, which they hope to revive.

“What if we made that the military beer?” asked Evan. “What if we gave a huge portion of the proceeds to military charities—a grassroots program with military families? Why shouldn’t Red White & Blue be the absolute American beer for the American soldier? We’ll bring, you know, the Rotary Club, the veterans.” “To help collaborate and get involved,” added Daren.

“To support our troops,” Evan continued. “We could develop a whole beer brand around our troops. So that when you see Red White & Blue at your barbecue, you know that money’s supporting people who have died for our country. Those are ways that Budweiser will never be able to relate to. They’re not American, like us.” “This is an American company serving the American people,” noted Daren.

Evan began to get worked up, saying: “If you knew that 25 percent of your proceeds from Red White & Blue Beer were going to support these charities, then shame on you for drinking Bud Light! What the hell are you drinking that for? To support some foreigners?”

The brothers went on to lay out the Metropoulos strategy—a series of grassroots campaigns targeting regional markets. Celebrities, musicians, and local festivals would figure prominently. Lone Star, their Texas label, might sponsor rodeo riders. Primo, a Hawaiian beer, might build relationships with big-wave surfers. These campaigns would be supported by their father’s knack for winning over distributors, as well as new product and flavor launches to build out Pabst’s portfolio of brands.

Not present that evening, but central to the plans, was their father, 64, a billionaire known as “Mr. Shelf Space” for his ability to boost the sales of supermarket brands. The senior Metropoulos started out with a feta cheese business in Vermont and has established a long record of turning around names like Bumble Bee Tuna, Perrier-Jouët, Chef Boyardee, Duncan Hines, Aunt Jemima, Vlasic Pickles, Swanson frozen dinners, and Ghirardelli Chocolate. He bought Pabst from the charitable trust of Paul Kalmanovitz, the company’s late owner, acquiring a trove of musty American beer brands, among them Colt 45, Old Milwaukee, Primo, Rainier, Schaefer, Stroh’s, Schlitz, Schmidt, Lone Star, National Bohemian, and the flagship, Pabst Blue Ribbon. The company, based in Woodbridge, Ill., has about 200 employees and more than 80 trademarks and 42 beer brands, fewer than half of which are active.

Read the reast of the story by By Matt Schwartz in Businessweek: http://bit.ly/ho1ILz

Read “Move Over Budweiser – Pabst Blue Ribbon is the New Low Cost, Drinking Man’s Beer” – http://bit.ly/f2NHPY

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Is Beer The New Date Rape Drug?

by Matt O'Brien on August 29, 2010

watch the beer demo at the end……it has sound!!

Beer'eur Dangers Police are warning all men who frequent clubs, parties & local pubs to be alert and stay cautious when offered a drink by any woman.

Many females use a date-rape-drug on the market called ‘ Beer’ .

The drug is found in liquid form and is available anywhere. It comes in bottles, cans, or from taps and in large kegs. 

Beer is used by female sexual predators at parties and bars to persuade their male victims to go home and sleep with them.

A woman needs only to get a guy to consume a few units of Beer and then simply ask him home for no-strings-attached sex.

Men are rendered helpless against this approach. After several Beers , men will often succumb to the desires to sleep with horrific looking women to whom they would never normally be attracted.

After drinking Beer , men often awaken with only hazy memories of exactly what happened to them the night before, often with just a vague feeling that ‘something bad’ occurred.

At other times these unfortunate men are swindled out of their life’s savings, in a familiar scam known as ‘a relationship’. In extreme cases, the female may even be shrewd enough to entrap the unsuspecting male into a longer-term form of servitude and punishment referred to as ‘marriage’.

Men are much more susceptible to this scam after Beer is administered and sex is offered by the predatory females. 

Please forward this warning to every male you know.

If you fall victim to this ‘ Beer’ scam and the women administering it, there are male support groups where you can discuss the details of your shocking encounter with similarly victimized men.

For the support group nearest you, just look up Golf Coursesin the phone book.

For a video to see how Beer works click below: 

click here - Beer Demo

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Matthew O’Brien Live Feed from Android via Qik.com

by Matt O'Brien on August 14, 2010

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